My most latest work was focused on building and optimizing growth systems that combine paid media, search engine optimization, web development, marketing automation, analytics, artificial intelligence into a unified acquisition engine. Instead of me treating these disciplines as separate functions, I integrate them into a single framework, designed to increase efficiency, improve any and all conversion rates, and create measurable business outcomes.

From March 2022 through April of 2025, I led digital marketing initiatives for Marcari, Russotto, Spencer & Balaban, where I was responsible for digital acquisition, website management, paid advertising, search engine optimization, content strategy, analytics, reporting, email marketing, reputation management, and marketing operations across multiple practice areas and markets.

During that period of time, I worked to build data-driven digital campaigns that generated over $13.57M in revenue. My efforts generated 34,184 inquiries, contributed to 442 accepted cases, reached 10.93 million people, delivered 43.8 million impressions, generated 1.34 million content clicks, and produced more than 2 million video views across numerous different digital channels. Through ongoing optimization and execution, I was able to maintain a global cost per acquisition of $2,704.55 while driving meaningful business growth at scale.

Content, search, and website development played a significant role in those results. I managed the creation and deployment of more than 150 blog posts across two separate websites as well as 70 newsletters and email campaigns designed to support lead generation, engagement and brand visibility. I also oversaw the creation and maintenance of 10 websites, I helped drive more than 169,000 new users to web properties and single-handedly supported SEO initiatives which resulted in 288 keywords ranking on Google.

Beyond campaign execution, I also focused heavily on the systems and people that supported long-term growth. In addition to overseeing marketing initiatives, I managed another marketing professional, providing mentorship, coaching, training, and a day-to-day roadmap to help them develop their skills and grow within their role. I believe strong teams are built through consistent support, clear communication, and accountability, and I took pride in helping this individual both exceed at performance-based tasks and grow confidence while contributing to our end goals.

As artificial intelligence became increasingly integrated into all modern marketing operations, I incorporated AI-powered tools into research, content production, reporting, analysis, software development, and workflow automation. What separates my work from traditional marketing is roles is the breadth of ownership. Typically, organizations will divide up strategy, development, analytics, advertising, content creation, and automation across multiple teams or vendors.

I operate across all of these disciplines, allowing ideas to move from strategy to implementation without unnecessary handoffs, communication gaps, or competing priorities. I focus on actively creating scalable systems that generate measurable growth, over and over and over.